This was an important set of products being launched on Pelican Water, and I had to get the pages done fast. I reused elements for brand consistency and speed, but I laid out the content to be engaging. I enjoy using color and icons to highlight information. Of course, being a water filtration brand the design must communicate health and wellness.
My biggest challenge was actually the content – that came from a set of product documents and manuals that I had to dig through to find any information I could use on the page. Most of the information was the same across pages, so I relied on dry technical specs to find tidbits that were unique to each model, and then make it seem interesting.
